English/Korean Helvetica Specimen

Open book displaying pages with Korean characters on the left and English typography information on the right, including descriptions like tight spacing, tall x-height, oblique style, narrow apertures, rounded square tail, and capital display in a modern, minimalist layout.

Print

Typography


The Brief.

A four-page, bilingual typographic specimen booklet set in both English and Korean introducing their characteristics, design and use.

The first page is inspired by the Korean taeguk symbol which conveys a sense of harmony and balance. Weight variations in text are used to create and enforce a visual hierarchy throughout the specimen.

The booklet features a three-colour palette in which the black and white create a strong visual contrast and reference the South Korean flag: the Taegeukgi. The pink hue refers to the lotus flower and cherry blossom and adds softness to the composition.

Black background with large, overlapping text in English and Korean about Helvetica font, including historical details, designer names, and font evolution.
A chart displaying different styles of Helvetica font, including Light, Regular, Oblique, Bold, and Black, with sample letters and paragraphs demonstrating each style's appearance and size in points. The background has overlapping, faintly visible Korean characters.