English/Korean Helvetica Specimen
Typography
The Brief.
A four-page, bilingual typographic specimen booklet set in both English and Korean introducing their characteristics, design and use.
The first page is inspired by the Korean taeguk symbol which conveys a sense of harmony and balance. Weight variations in text are used to create and enforce a visual hierarchy throughout the specimen.
The booklet features a three-colour palette in which the black and white create a strong visual contrast and reference the South Korean flag: the Taegeukgi. The pink hue refers to the lotus flower and cherry blossom and adds softness to the composition.