CineLux

Brand Identity

Packaging

Promotional

Motion Design

The Client & Artistic Direction.

CineLux is a fictional Canadian film-oriented broadcast channel whose name references cinema and the Latin lux for light.

The logo is composed of a film reel which alludes to storytelling and a lyre - an ancient instrument linked to Apollo, the Greek God of light, music and the arts.

The animation features a dynamic, modern and intriguing mood through the use of rapid transitions, minimalist banners in the midnight blue colour and a single cinematic main title. The animation also uses both action words or phrases and video segments to invite viewers to dive into the world of cinema.

Cinelux logo with a stylized film reel and the tagline 'Casting a Light on Cinema' on a dark blue background.
Logo with a dark blue circle containing a stylized capital letter 'C' and a sword, with the text 'CINCINNATI' underneath.
Silhouettes of a man and a woman in a romantic pose with their foreheads touching, backlit by soft pink and purple lighting, with a curtain and a lamp in the background.
A woman in a recording studio is singing into a microphone while wearing headphones and reading sheet music. Behind a glass window, another person is visible in a different room, possibly the music producer. The lower part of the image features a blue overlay with white text that reads: 'UP NEXT 5:00 PM ECHOES FROM THE EARTH The voice behind The Northern Warrior.'

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